3 March 2026
Prevost Claims Top Market Share and Best-Selling Coach Title in North American Coach Industry
SAINTE-CLAIRE, Quebec (March 3, 2026) — Prevost, a subsidiary of the Volvo Group and North America's premier luxury motorcoach manufacturer, announced that the company holds the No. 1 overall market share position in North America according to the American Bus Association's quarterly motorcoach sales data report. The company's flagship H3-45 is also the best-selling 45-foot motorcoach in North America according to vehicle registration data from S&P Global Mobility (Polk). Introduced at the United Motorcoach Association Motorcoach EXPO in January 2023, the H3-45 first reached No. 1 that same year and has led coach sales since the second quarter of 2024.
The redesigned H3-45 delivers up to 12 percent greater fuel economy, a nearly 50 percent reduction in driver-area wind noise and a next-generation Volvo D13 engine that runs 6 percent cleaner than Environmental Protection Agency standards, alongside improvements to the driver cockpit, passenger entrance and serviceability.
Prevost has manufactured coaches in Sainte-Claire, Quebec, since 1924 and operates the largest dedicated service network in the North American coach industry. The company maintains 13 Prevost-owned parts and service centers and a fleet of more than 55 mobile service units across the U.S. and Canada, supplemented by more than 160 certified service providers through Volvo Trucks’ North American dealer network. The company’s “Moved by a North American Icon” positioning in 2026 follows the H3-45 achieving and sustaining the top sales position in the market.
“When we introduced the H3-45, we said we re-engineered all aspects of the coach with the customer in mind,” said François Tremblay, president of Prevost. “Three years later, the sales have validated that work. Our customers’ success proves we got it right.”
Prevost’s investment in aftermarket support has expanded alongside its sales growth. The company offers 24/7 emergency support through the Prevost Action Service System, known as PASS, and operates mobile service units that are deployed to customer facilities for routine maintenance, preventive service and on-site support at major events. Prevost dispatches service units to approximately 10 NASCAR races per year as part of its role as the official motorcoach of NASCAR.
“The H3-45’s market position comes down to the total package,” said Kevin Dawson, vice president of commercial operations at Prevost. “Operators aren’t just buying a coach. They’re buying the fuel savings, the reduced maintenance costs and the largest service network in the industry behind it. The support matters as much as the product and the numbers reflect that.”
Campbell Bus Lines in Slippery Rock, Pennsylvania, was among the first operators to take delivery of the redesigned H3-45 in March 2023. The company has since added 40 H3-45 coaches to its fleet through January 2026.
“We were one of the first operators in the country to take delivery of the redesigned H3-45,” said Todd Campbell, owner of Campbell Bus Lines. “The fuel economy improvements and the resale value made the decision easy. We try to maximize everything for cost per mile and profitability and the H3-45 gives us the best opportunity for that. The total package is why we’ve continued to add them to our fleet.”
Georgia Coach Lines in Fayetteville, Georgia, added its first H3-45 in 2023. By 2025, Prevost delivered four new H3-45 coaches from the 100th Anniversary Edition lineup, bringing the company's Prevost fleet to half of its 12 motorcoaches.
"We are not looking for special treatment. We just want quality, and Prevost delivers," said Clarence E. Cox III, chief operating officer of Georgia Coach Lines. "The product speaks for itself, but it is the people and the service behind it that keep us coming back."